Joyful Birthday Person Rams: Nevertheless Going Solid

Turning eighty-5 years old (on 20th Might 2017), this is a pleasure in order to wish He or she Rams the very happy birthday celebration .

The particular Designer’; s i9000 Designer

He or she Rams, the particular distinguished German commercial designer, provides enjoyed an illustrious career and it is still heading strong. Rams has steered a steady program through an usually turbulent style world, producing intelligent styles with the purposeful stride of the great head. Working exclusively with 2 companies—Braun and Vitsœ—Rams developed a prolific body associated with work, and it has amassed a fervent following. Their ‘ 10 Principles for Good Design‘ format a thoughtful method of design; properly, they have shaped the thinking of many creative thoughts throughout the many years. Dieter Rams is a designer’; s developer: once inspired by the Bauhaus and Ulm School associated with Design, Rams, in turn, provides influenced a lot of today’; ersus industrial creative designers. Names consist of Naoto Fukasawa, Jasper Morrison, Konstantin Grcic, and most once, Jonathan Ive. (1)

The classic Dieter Rams.

Filmmaker Gary Hustwit—director of Helvetica , Objectified plus Urbanized —is creating a feature-length documented on the lifestyle and function of Person Rams, because of for discharge in late 2017. Photo © Gary Hustwit.

Nevertheless Going Solid

Honouring the particular 85th birthday celebration of He or she Rams, Vitsœ is presenting a rather unique collection of Braun products—’; The particular Strong Collection’;. Rams individuals Braun regarding forty yrs and has been Head from the company’; s Design Department through 1961, individually designing items, as well as overseeing and leading product style. The amazing ‘ Solid Collection’; —of over 2 hundred fifity Braun items—was generously given by a Vitsœ customer, Ben Strong. A separate collector through his earlier childhood, Solid was affected with Rams’; ersus designs intended for Braun: ‘ I started to collect these types of [Braun] products because We enjoyed with them and I had been fascinated by the particular progression within design which i was viewing, ’; Solid explained to Vitsœ. ‘ Rams’s designs produced the products easy to understand and self-educational. He produced things that had been easy to understand, to get to understand and to manage roughly with out breaking. ’; (2) Tom Strong’; s substantial donation in order to Vitsœ can ensure that lots of people can see the deep nature associated with Ram’; t designs for a long time to come. Their donation has been made in the condition the collection might remain on screen, not released away.

Products from ‘ The Solid Collection’;.

Items through ‘ The particular Strong Collection’;.

Products from ‘ The Solid Collection’;.

Items through ‘ The particular Strong Collection’;.

Braun T 1000 (right).

Braun SK 61 phonosuper.

Braun SM several sixtant.

Braun BL 12 ladyshave.

Braun ABR twenty one.

Braun KF twenty one Aromaster (White) and KF 20 (Olive). The main difference among these 2 versions can be seen in the manage design.

Braun product packaging.

Products from ‘ The Solid Collection’; are on display on Vitsœ’; s i9000 New York store until 24th May 2017 (coinciding along with Dieter Ram’; s birthday celebration and the Worldwide Contemporary Home furniture Fair—ICFF). Ram’; s 606 Universal Shelves System, developed in 1960 and produced by Vitsœ since, is fittingly showing the selection. ‘ The particular Strong Collection’; will then proceed to its long term home from Vitsœ’; t newly constructed HQ within Royal Leamington Spa, England (opening later within 2017).

All of photos © Vitsœ (with the exclusion of the Gary Hustwit family portrait of Person Rams).


(1) Keiko Ueki-Polet plus Klaus Klemp. (ed. ) (July 2015) Much less and More: The look Ethos associated with Dieter Rams . Gliedern.

(2) Vitsoe. com. (2017). The Solid collection . [online] Offered at: [Accessed 18 May 2017].

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