My Sofitel knowledge was a harmonious mixture of hospitality, elegance, cleanliness and style. Following the Baccarat Museum check out I was so fascinated with, me and 6 other curious bloggers visited the charming headquarters of Bensimon, a correct French brand focusing on a way of life “where color, elegance and the joy of residing are intertwined … constantly” for more than thirty many years.
What attracted my interest as quickly as we walked pass the red rocket and up the stairs, was a display of great objects that rather considerably looked like functional art. Collaborations with designers enlarged Bensimon’s viewpoint and helped construct an worldwide track record. Appropriate there, among colorful tennis sneakers, garments and accessories, special editions signed by modern designers were articulating Bensimon’s background with notion shops.
La tennis Bensimon
And to consider it all started with military surplus… white canvas footwear became an chance to revive and color the world: “While originally offered in white, Serge rapidly noticed an opportunity for colour and made a decision to hand-dye them, producing a colour variety of vogue accessory prospects.”
Serge Bensimon and his brother Yves opened their first boutique in the early ’80 in a single of Paris’ most intriguing community – Rue des Francs-Bourgeois. Thirty some thing years right after that, Bensimon has grown into an intricately innovative brand collaborating with global designers and visual artists.
The Muffin Trees had been there to greet us, reminding me of the performs of Paris-primarily based designers Dan Yeffet and Lucie Koldova. The 3 standing lights gave off a warm light whilst their deliciously suggestive shape reminded me of Parisian boulangeries. With wooden bases that assistance a muffin-shaped glass bowls, these creativity-baked products are great for trying to keep business.
Muffin Lamps Amongst Other Delicacies
José Lévy’s table games were also displayed, reminding me of how geometry floods a innovative mind with ideas. These table series can be combined to shape new furnishings. A triangle, a circle, a cross and a square are part of the collection, providing their modularity a handful of functions – they can be assembled to shape a lengthy bench, a medium coffee table or used individually as seats or little tables.
Blown glass objects from Jeremy Maxwell Wintrebert sweetened the space, mirroring the colorful clothes, Bensimon tennis footwear and add-ons displayed in this warm and inviting functioning room. Pia Wüstenberg’s Stacking Vessels – a series of functional wood, studio glass and ceramic sculptures – have been showcased to remind us of the uniqueness of handmade objects. Produced by 3 various craftsmen, the individual pieces should turn into element of the exact same object, encouraging collaboration among the distinct crafts.
The Bensimon knowledge brought a bit of almost everything – modernly French muffin dreams, modular creativity from Argentina or distinctive handmade methods from a German designer – all cautiously picked to form an global design scene.
One particular of Martin Huberman’s tasks throned in a lit corner of the room, showcasing its myriad clothespins in a cheerful, childhood-reminiscent way, on a wooden framed room divider. The designer’s creative capability of transforming a straightforward home item like that – a trivial outfits pin – into a brick for lampshade layout or artistic installations like “Love me Tender” keeps basic tips moving forward.
A Specific Task Defining Bensimon’s Love for Simplicity
The designer’s Normal™, Architecture & Design office worked on such tasks starting from their 1st spatial research venture in which an ordinary piece – the clothe peg – is repeated in a studied pattern to give daily life to a new viewpoint and new configurations. Concepts maintain deriving from the repetition of a clothespin – if you were questioning, this is how creativity appears like.
It was captivating to see this task adapted the notion to the Bensimon room.
Divide and Conquer the Space
The Tender Division “explores the fine line among exhibitionism and voyeurism.” This “visual flirtation” can be modified to show or hide a lot more, creating an interactive design. By modifying the density in the clothespins hanging in the frame, you can interact with the offered surroundings, transforming its potential to be personal or public. This was a limited series created specifically for gallery S. Bensimon in Paris.
Bensimon – Addicted to Really like
The other side of the area had a neon sign reading through “Bensimon Addicted to Enjoy”- their most current collection – and the metal pendant lights from Tom Dixon we shared as an exquisite pendant lamp style for the dining area. The Beat Light by Tom Dixon in white showed how tradition enlivens a present day area. These lights “inspired by the sculptural simplicity of brass cooking pots and standard water vessels on the subcontinent” were hand-beaten by renowned experienced craftsmen of Moradabad in Northern India and lacquered within and out to avert oxidization.
The Bensimon Residence Autour Du Monde retailer idea was an progressive idea and a initial in France back in 1989. This is where decorative objects and ready-to-dress in have been brought with each other as component of the same lifestyle, revealing a exciting new dimension in buying. There are now above twenty Bensimon locations in Paris and Belgium and collaborations with names like Chanel, Jean Paul Gaultier, APC, Corso Como, or DKNY, as effectively as young artists or furnishings and lighting designers guarantee an exciting future for the brand.
Just before leaving from Bensimon to see their library venture – Artazart, I caught a glimpse of Ray and Charles Eames’ “La Chaise” below a wooden white staircase.
Exploring Visual Ar2rk in a Style Bookstore
Since 2009, when Serge Bensimon took over Artzart’s library and revived it as the Artazart Style Bookstore, a magical location in which visual aspects throne was born: from street art (there is an unique Space Invader on the wall) in a straightforward area to their vibrant red and matte black street facade at 83 Quai de Valmy in Paris invites into a planet of design and style, photography, street art, shade, visual identity, typography, calligraphy, urban art – in short, everything visual.
If you love the world around you, you have to pay out Artazart a go to!
The entire experience was genuinely a “Design and Parisian Chic trip”, from Sofitel’s sleekly made Arc de Triomphe hotel, the crystals at Baccarat and an enjoyable meetup with French botanist designer Patrick Blanc, all culminating with a design mash-up at Gallery Now!Le off for Paris Layout Week. I was lucky sufficient to meet teams of remarkable men and women working for each brand and 5 incredible bloggers from Material of my life, CDC Life-style, Layout Lovers Website, My Interior Stylist, and Ellie Tennant.
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