Manufacturers are clambering to operate with Nendo the revolutionary Japanese style studio. Not a month goes by without acquiring a new release from the company, new designs are always pertinent, newsworthy and reveal the versatility of the business. In Milan they supply yet again. And the products are not just excellent, the operate is exemplary.
COS has returned to Salone del Mobile with an exclusively commissioned installation by Nendo, located within the renowned art district of Brera, is indicative of the studio’s playful, however rational technique. The Nendo philosophy ‘to re-picture everyday objects and supply what they epigrammatically call a little ‘!’ moment’ is evident in each the notion and realisation of the installation.
Oki Sato, Chief Designer of Nendo said of the collaboration, “I truly feel that Nendo and COS have a great deal in widespread with how we see things simplicity, purity and focusing on the modest particulars. When you search at a white shirt from COS it explains so considerably, so I made a decision to let the shirt do the speaking.”
Karin Gustafsson, Head of Womenswear Layout at COS said, “We love the understated aesthetic and clever craftsmanship and style of the installation. It is fascinating to see the white shirt turn out to be a canvas in this installation, we like the geometric development and how it shifts the colors of the shirt and the tactile tonal colour palette.”
Check out the video.
COS x nendo concept store
To complement the assortment Nendo designed modern day wares as a finishing touch.
Pay a visit to:
8th to 13th of April 2014
By way of dell’Erbe