’5 Minutes Only’ with Sebastian Wrong

Established & Sons, Milan 2008

‘5 Minutes Only’ is a series of swift fire rounds with industry influencers and leaders of disciplines in ar2rk and design. These days we welcome the design star Sebastian Incorrect fresh from taking London Style Festival by storm with the collaboration Incorrect for Hay.  

Exactly where do you reside? 

Hackney, East London.

How would you describe your house? 

A ‘lived in’ Victorian Terrace.

Do you collect something? 

Not obsessively, I acquire books and ar2rk by Richard Wood and Daniel Silver.


Above:  Richard Wood, Off Reduce Inlays.


Over: Daniel Silver, Sculpture.

What was the final item you bought for your home? 

Groceries from Sainsbury’s.

What would you like to purchase for your house?

I would like a new home, a larger property in the exact same area.

What is your favored room in your house?

We all gather in the sitting area, so I would say that.

Do you get interior add-ons from high street retailers?

Not actually.

There is a expanding trend for designers producing diffusion lines with large street retailers. Is this some thing you would take into account?

Properly, it would depend on who they are and their motives, but I would not take into account it at existing.

Your assortment with Hay was really effectively received at the London Design Festival. How did the collaboration occur?

A mutual friend advised us we would have a whole lot in frequent with Rolf and Mette so he introduced us, it was as easy as that. He was correct, we had a lot to talk about, it was a meeting of minds and we realised we had comparable style DNA.

You entered the middle market with the new assortment. Have you discovered this exciting or irritating?

I located it intriguing working to a actual quick, that is price conscious and linked to a provide chain. It is satisfying working on different amounts of the industry and supplying wonderful design at a great cost.

Is there anyone you would like to operate with?

No, not at this stage.

Do you stick to trends?


I read you were interested in textiles. What sort of patterns would you produce, geometric, floral, ethnic or conversational?

A mixture of all. I really like the graphic line, texture and African prints.

What theme would you use to inspire a textile assortment?

I do not operate on themes, I by no means have I am not that organised. If I am creatively inspired on meeting a particular person I will cultivate, inspire and assistance the designer. We would work collectively right up until we came up with one thing that worked for us.

Are there any other disciplines you would like to try like to try your hand at?

I would love to be capable to communicate a foreign language, specifically German as my wife and youngsters are fluent and I would enjoy to perform the piano.

What would we never see you without? 

My clothing

What is your favourite genre of music? 

I do not have one particular, I like a lot of kinds such as classical, acoustic and standard.

What is your all time favourite record?

Anything at all by The Fall

What variety of outfits do you wear?

I have just bought a navy cashmere sweater from Uniqlo and I like Nike Free Flyknit operating sneakers.


Above: Uniqlo Cashmere Crew Neck sweater

nike_free_flyknit_41 Over: Nike Flyknit Assortment

What are you studying? 

I wish I had time to read through. At current I am only reading through the Sunday papers, they last me all week.

Who is your favourite artist? 

If I had to acquire a piece it would have to be one from Philip Guston, preferably his later on perform.


What is your guilty pleasure?

Loads but I am not telling you.

Whom would you most like to have dinner with? 

The Director of the CIA.

Which restaurant do you suggest? 

Might Fields Restaurant, Wilton Way, Hackney.


What is your largest achievement? 

Getting my 2 children.

Do you have any hobbies?

I love cooking, soaking up culture and exploring the wild English countryside.

On a festive note, how do you decorate for Christmas, do you stick to a particular colour theme. Type?

My wife is German so we embrace her folklore and decorate with her traditional glass ornaments.

What would you like to open on Christmas morning?

A voucher for a week of rest.

How do you come to feel a year on from the split with Established & Sons?

Excellent, I am extremely satisfied with what I am undertaking now. I had an wonderful encounter with Established, it was hugely beneficial and it acted as the developing blocks to what I am performing now.

What can we assume to see from you company in the new 12 months?

We will be producing items from London design Festival and focusing on new patterns with a particular emphasis on lighting and textiles.

London-Design-Festival-Endless-Stair-Wrong-For-Hay-06 HAY2 HAY HAY1

Above: Wrong for Hay at London Design and style Festival

In which will we see you first?

We are thinking about Milan.

Leave a Reply

Your email address will not be published. Required fields are marked *